World’s First Music and PC Keyboard All-in-One
CREATIVE PRODIKEYS WINS “BEST OF CES” AWARD AT CONSUMER ELECTRONICS SHOW
LAS VEGAS, Nev. – Jan. 11, 2003 – Creative Technology Ltd. (Nasdaq: CREAF), the worldwide leader in digital entertainment products for PC users, announced today that the Creative Prodikeys has won the TechTV “Best of CES” award.
This award recognizes and honors the most outstanding new consumer technology products that debuted at the 2003 International Consumer Electronics Show.
The TechTV appointed panel of product evaluators selected winners according to their innovative appeal, usability, usefulness, and affordability. The Creative Prodikeys won for the Home Audio category, which evaluated consumer stereo and surround sound systems for the home, including speakers, receivers, amplifiers, tape, CD players, and more.
“This is our first major participation in the Consumer Electronics Show and we are able to draw huge crowds to our booth. The Creative Prodikeys demonstration area has been jam packed with people since the show began. There is a large amount of interest about all of our products at our CES exhibit,” said Sim Wong Hoo, founder and CEO of Creative, and inventor of the Prodikeys. “Everyone at the show is talking about how easy and fun the Prodikeys makes it to create and share music. We are very excited to win this Best of Show award with our new category of interactive music entertainment.”
The world’s first PC keyboard and music keyboard all-in-one, the Creative Prodikeys is a full- featured, ergonomic 104-key PC keyboard integrated with 37 touch-sensitive music keys and easy to use music controls. The integrated design gives users the convenience to work and play music on one keyboard.
Priced at only US$99.99 and packaged with a free Sound Blaster sound card, the Creative Prodikeys includes comprehensive software that allows users to play, learn, create and even record and save music in digital audio formats. Be it jazz, dance or pop, users of all ages – novice to professional – can play music with the Impress, Easy Play, Learn and Perform modes.
The TechTV award for the Creative Prodikeys was announced on Saturday, January 11, 2003 at a gala awards ceremony at the Las Vegas Convention Center, where the show is taking place. CES attendees, show finalists, TechTV staff and talent, judges, and a host of media gathered at the event to witness the unveiling of this year’s winners. Additional information on each of the winners can be found at www.techtv.com/ces. Additional information on the Creative Prodikeys is available at www.prodikeys.com.